LANDING YOUR IDEAL CLIENT
Build your dream working scenario by discovering your ideal client and defining what makes your styling services unique.
Read our tips below for discovering and acquiring your ideal client.
WHO IS YOUR IDEAL CLIENT?
Let’s talk about your dream boats. Can you think of a client that was an absolute dream to work with?
And answer these questions about YOURSELF:
What industry inspires you?
What is your ideal working scenario?
What price points do you like to work within?
Reflect and ask these questions about THEM:
What made them so fun to work with?
What was their problem before they worked with you?
What was their dream scenario? AKA what were they looking to get out of working with you?
What’s their gender identity?
What age are they?
What’s their job/industry?
CONNECT WITH AN INTERVIEW!
Next, get to really know them - face to face!
Reach out to 5 - 10 clients you enjoyed working with and connect over Zoom. You’ll want to know everything about their personal style, lifestyle, work, hobbies, and concerns.
To do so, download our Ideal Client Interview Guide and ask them these questions…
What do you love about your style or closet?
What frustrates you about your style or closet?
What do you wish could be better?
What’s your style strong suit?
Where do you normally shop?
Department stores, boutiques?
Does someone do it for you?
Do you buy whatever is on the mannequin?
Have you worked with a stylist before?
If yes, what was your experience?
If no, why not?
Where do you spend your time where you’re not working?
Where do you connect with people online?
Are you part of organizations outside of work? (Socially or professionally)
If anything, what do you do for fitness?
What do you do for fun?
Do you travel? Where too?
Do you have a family/kids?
If so, what age range?
Give me one reason why you think this won’t work for you
Where are your holes?
CONGRATS, YOU FOUND YOUR NICHE!
By connecting with your clients, you’ve just figured out:
Who your ideal client is
What their style dilemma is
What their pleasure is
Where to start marketing
What captures their attention
The belief you can transfer so they know this process will work for them
…and most importantly, your own narrative! Creating your own narrative is a vital step in landing your ideal client. Once you discover, focus your strategy on them.
ALIGN YOUR CONTENT AND AMPLIFY YOUR PRESENCE
Now is the time to amplify your digital presence to capture the attention of your ideal client. Use the information you now know to craft content that resonates with and meets your ideal client where they are! Remember to provide value without giving it all up upfront, call out the things they're struggling with, and SHOW HOW YOU CAN HELP.
The Secret Content Recipe:
Provide content that ONLY your ideal client is looking for
Content that meets them where they are
Learn how your client makes buying decisions & use verbiage that your ideal clients use
Be able to articulate your VALUE!